You Don't Need a Master Plan to Start

Materials

Blog post about startups
The story of a startup that over-projected and barely broke even

Pre-reading Question

  1. Does a startup need a world-changing mission?

Keywords

unicorn (noun)
master plan (noun phrase)
outlandish (adj.)
[humble] ambition (noun phrase)
rally (-ied, ied)
supplement (regular verb)
revenue (uncountable noun)
[un]worthy (adj.)

Main Activity

Read the blog post for deep comprehension to answer the following questions:

  1. What do you think is causing “this type of outlandish promotion — where you feel like you need to use words like trillion”?
  2. Do you agree with the author that “[s]tarting something in the hopes of making an extra $1,000 a month is every bit as worthy as trying to colonize Mars.”?
  3. How can the founder of a new company avoid the pitfalls mentioned by this author?