Marketing Automation is Getting Out-of-hand

Materials

Blog post by Adrian Duyzer

Pre-Reading Question

Keywords

to be on the receiving end of s/th (verb phrase)
to be suckered into s/th (verb phrase)
disingenuous (adj.)
false pretenses (noun phrase)
contravene (regular verb)
courtesy (noun), courteous (adj.)
former, latter (adj.)

Main Activity

Read the article to discuss the following:

  1. Do you agree with the author’s conclusion?
  2. How can marketers and companies specializing in lead generation differentiate themselves from spammers?
  3. What sort of regulation or ethical code should mass emailing follow?