Not writing for…

September 22nd, 2022

Nice post about not wanting to write in order to end up on the front page of Hacker News. There’s even a script to redirect traffic from HN away from the site.

I do something similar by blocking search engines from indexing my notes with this snippet inside the <head> tag:

<meta name="robots" content="noindex" />

This lets me write for humans, albeit a much smaller audience than if my notes were to end up in search results. And this definitely changes how I write: a bit less polished, more willing to take risks by being “wrong” about something and simply able to explore.

My blog posts are still open to search engines, because my intention with them is evergreen content that could be useful to a wider range of readers.

To quote myself, I’m starting to see more SEO and content marketing style writing across the web, even in places it doesn’t belong: Why is the BBC using clickbait?