Underground blogging

A thoughtful piece from Tom Critchlow on how much of the discussion with blogging happens below the surface. I’m always surprised when I hunt down backlinks and see discussions on random corners of the internet about a post I wrote, likewise various posts from others have had a huge impact on me over the years. But, this mostly happens far from public view.

The takeaway quote:

I dunno, maybe an underground garden (blog) isn’t such a bad idea. Maybe, in the scorching heat of social media we need a cooler, darker space for connections and discussion. Where things grow more slowly but still bear fruit 25 years later.