A classic less is more story
Here’s an interesting Twitter thread about how IBM deleted about 80% of their marketing pages while improving all of their overall metrics.
This is hard to achieve. Leaving up a useless and hopelessly outdated page is zero friction. Deleting that same page is tough fight against the status quo bias of an organization.
You’ll never get blamed for a page sitting and festering. Deleting something puts a huge target on your back.
What’s often not talked about in the information architecture industry is content maintenance. People look at me like I’m crazy when I argue we should create far less content, but devote more time to maintaining it.