The long game

Having my feeds fill up with something other than the war was a welcome distraction.

Quoting Evan:

I believe in their long-term play. The iPhone was going to eat your blackberry, your razer, your ipod, your camera… and we laughed… and they still won.

I believe they see this eating your switch, your monitor, your tv… and I think that this product category very well could

This is what fascinates me about Apple. It feels like they are one of the few companies thinking in decades rather than weeks and months.

I certainly won’t be being this contraption, but then again I bought my first iPhone came nearly a decade after the first one was released.

I’ve worked at a few tech companies now, and it’s rare to see even the “strategic” types break out of short-term cycles. Innovation and paradigm shifting breakthroughs come from long-term thinking, not AB testing button colors for a week.

And this ties into so much of what I’ve thinking about lately. Consequences. What I do today will, in fact, matter in ten years, twenty years. And our actions will matter even beyond this life.

Alas Apple is thinking of this merely for consumerism.