Product leadership

From a HN discussion about Reddit’s recent woes:

When I worked [at Twitter] they jokingly referred to the head of product as the defense against the dark arts teacher, in that every year or so they’d disappear mysteriously and there’d be a new one. Most of Twitter’s successes came from watching what users were actually doing and supporting that (e.g., at mentions, retweets, quote tweets). Many of their failures have been trying to graft on something irrelevant or actively contradictory to user needs. Or just flat out ignoring things users liked, as with them closing down Vine and letting TikTok come in to win as the short, fun video platform.

But network effects businesses are really hard to kill. Sure, Musk has set $20-30 billion on fire and Twitter is rapidly decaying. But imagine taking a resilient business like a McDonald’s franchise and subjecting it to Musk levels of chaos. It would have been out of business long before, instead of merely shrinking significantly.

Basically, Twitter and Reddit could have gone into maintenance mode, much like the state of HN, and still have been profitable. VC money and VC expectations ruined them.

Lack of product leadership or too much “leadership” can easily run a product into the ground.