TED Talk by Tom Hulme
TED Talk by Seth Godin
the path of least resistance (noun phrase, set expression)
diverge (regular verb)
[x]-proof (adj., verb.)
Listen to the TED Talk to answer the following questions:
- According the to speaker, how can UX be improved?
- How can these ideas be useful in your life?
- What causes UX failures?
- Do you have any real-life examples of UX failures?