TEDx Talk by Michael Raynor
- In what fields is it possible to win a race to the bottom?
- What companies have used a low-cost, low-quality strategy for long-term success?
‘me too’ product (noun phrase)
big-box retail (noun phrase)
baser instincts (noun phrase)
Listen to the talk for gist to answer the following questions:
- What are Raynor’s three rules?
- What two case studies does he use to illustrate his point?
- How does this model compare to the buzzword “disruption”?